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The topic of our ebook is healthy eating. We chose to do a guide on healthy eating because it is a relevant topic for our target audience of millennials aged 24-30 years old. Our ebook is divided into 5 key sections and each of us was in charge of a section and supposed to doContinue reading “Final Project”

My infographic is on conserving water. This is a combination of chart and how to infographic but my focus is more on the how to part. Above is my sketch for critique 1. The how to part took up most of the space because I wanted to just do a how to save water infographicContinue reading “Assignment 3”

This is a story about a girl who found a $10 note on the floor and was happy about it but it turned out to be a specimen note, adding a plot twist at the end. Above is my critique submission. For the establishing shot, I used a wide shot and I took the photoContinue reading “Assignment 2”

In this abstraction assignment, I have chosen a payphone as my object. In stage 2, I tried to replicate the salient features of the payphone in the original image such as the handset, keypad and coin slot. Then, in stage 3 I removed the numbers on the keypad, the coin return slot as well asContinue reading “Assignment 1”

The five hues that I picked out from this picture are blue, yellow, orange, black and green. I’m not sure if this set up is intentional but this whole scene itself is very striking and it attracted my attention when I walked passed it. The bright yellow and slightly green bananas and the blue basketContinue reading “Ex. F”

At first glance, the title is very eye catching and readable as it has a thick outline and the font is bigger than that of the body text. The body text on the other hand, is difficult to read especially on a white background. Instead of serif, the body text should use san serif asContinue reading “Ex. E”

For this exercise, I chose a soft toy as my subject and took 4 different shots of it. I took this photo at the eye level so that the photo looks natural to the audience, as if the audience is looking at the soft toy. I also placed the piglet slightly to the right asContinue reading “Ex. D”

The signifier here is the ketchup bottle made of tomato slices and the signified here is the message that the tomato ketchup from Heinz is made up of 100% real tomatoes with no artificial flavours. This advertisement is trying to say that every drop of the ketchup in the bottle is made from real tomatoesContinue reading “Ex. C”